iView Multimedia is scriptable. If you are script programmer, or you simply want to find out more about Apple Script, consult the sample scripts attached with this package, and study the application’s dictionary.
For a good starting point for learning AppleScript visit:
http://www.apple.com/applescript/
Programming additional importers
If you are a QuickTime programmer, you can extend the import functionality of iView Multimedia to suit your specific needs.
Simply create QuickTime image or movie importers (codec components), and place them in your extensions folder, or in a folder named "Filters" inside the folder that contains the iView Multimedia application.
For a good starting point for learning how to program QT importers visit: